Pink Ribbon Pakistan


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Organization NamePink Ribbon Pakistan

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About Pink Ribbon Pakistan

A project of Women’s Empowerment Group is a non-funded, self-sustained campaign, mostly supported by contributions through public philanthropy and driven by a large number of volunteers all over the country.


We strive to significantly reduce breast cancer mortality in the country by creating widespread awareness through community engagement on prevention, early detection and increased access to treatment.


We are setting up Pakistan’s first dedicated BREAST CANCER HOSPITAL which will include state of the art Diagnostic and Treatment Facilities, Training Institute, Counseling Services, Research center and Quality Assurance Certification.

The Cause – Breast Cancer

Pakistan has the highest rate of breast cancer in whole of Asia with every 9th woman at high risk of getting breast cancer at some point in her life. Prevalence of breast cancer is the maximum amongst all the cancers in the country i.e. 38.5%. Every year 40,000 women are killed with breast cancer in Pakistan and approximately 90,000 new cases are diagnosed, however the number of unreported cases is expected to be much more. Societal and cultural mores combined with poor access to healthcare for females limit the access to the information available on breast cancer and discourage early diagnosis, and treatment among women.